The Creator Feed

TikTok's New Creator Fund, Meta Paying Creators for Views, Pinterest Unifying the Creator Experience, and More!


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Welcome to The Creator Feed, where we bring you the latest news and trends in the creator economy. In this episode, we discuss TikTok's latest initiative to reward creators for high-performing effects with the Effect Creator Rewards fund, which offers payments to creators based on the community's engagement with their effects. We also talk about Meta's plan for creator pay, which will be based on views rather than revenue share, and Pinterest's updates, which simplify the workflow for creators and allow them to include features like music, text overlay, and stickers to their Pins.

We also caution against trusting research from just anyone, and discuss Twitch's new Clip Editor, which allows streamers to make clips of their long-form content and turn it into shareable short vertical videos. Finally, we cover the highlights of Google IO, which focused on AI and included new features in Google Docs and Gmail, as well as AI music generation with BARD for All. Join us as we explore these topics and more.

LINKS:

Twitch Fund for Effects

  • TikTok

  • The Verge

Meta's New Creator Payment Plans

  • https://www.facebook.com/creators/expanding-ads-on-reels

Pinterest Simplifies Pins

  • Pinterest

Twitch Clip Editor

  • Tubefilter

Beware Non significant Research

  • 61% of 18-29 year-olds in the US would quit their job

  • an omnibus overview of the creator economy and research too

Google IO Highlights

  • a bear hug to AI

  • TikTok, Reddit and (more) YouTube to search

  • The funniest corporate speech ever

...more
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The Creator FeedBy Renee Teeley & Jim Louderback