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TikTok’s Performance Pitch; Google Ads’ “Agentic” Rules
As AI reshapes the search landscape, platforms are aggressively pivoting to prove their direct ROI. We are unpacking TikTok’s push to become a performance search engine, Google Ads’ new rules for bot-driven “Agentic Commerce,” and a major crackdown on unqualified […]
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By BeecommercerAs AI reshapes the search landscape, platforms are aggressively pivoting to prove their direct ROI. We are unpacking TikTok’s push to become a performance search engine, Google Ads’ new rules for bot-driven “Agentic Commerce,” and a major crackdown on unqualified […]