Mike welcomes TikTok sensation and guitarist Pete Dankelson from Pete's Diary to the Brand Retro Podcast. "It's a Long Way to the Top (If You Wanna Rock 'n' Roll)" and Pete's journey is as unique as they come and his optimism shines through in everything he does!

Highlights

• Getting on TikTok and becoming a content creator - 0:55
• Defining the audience on social media - 3:04
• Making a difference for kids like Peter in schools - 4:01
• Integrating guitar playing to speaking to the kids - 4:51
• An audience that engaged with them - 6:48
• Some videos that went viral - 8:25
• Producing content on a daily basis - 12:49
• It’s impressive when he goes live - 13:48
• One of his favorite bands - 15:20
• A growth plan for TikTok - 17:07
• Be yourself, do not try to be somebody that you’re not - 18:34 Episode Resources
• Connect with Mike Brevik:
• http://www.cyberdogzmarketing.com/
• [email protected]
• Connect with Pete and Dede Dankelson
• [email protected]
• https://www.tiktok.com/@petesdiary
• https://www.instagram.com/petes.diary/
• https://www.petesdiary.com/