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TikTok's Tumultuous Takeover: The Billion-Dollar Tech Shakeup
Tiktok BioSnap a weekly updated Biography.
Talk about whirlwind weeks TikTok has had, and if you havent heard the headlines heres why every tech reporter and market watcher has been glued to their phones. On Thursday September 25 President Donald Trump finally signed an executive order that approves the long anticipated sale of TikTok US to a powerhouse American consortium after over four years of legal and political drama. According to TechCrunch and TheStreet the group likely includes some of the biggest names in tech and media from Oracle and Silver Lake to Michael Dell and rumor even has it Rupert Murdoch and his son Lachlan might play a role while Oracles Larry Ellison and Dell Technologies CEO Michael Dell are front and center. The deal values the new TikTok US business at around 14 billion dollars at present but some industry analysts including Vice President JD Vance think it could balloon even higher once the dust settles.
Heres the juicy bit ByteDance TikToks parent company out of China is letting go of majority control under heavy US government pressure. US investors will own at least 80 percent of TikTok US while ByteDance and Chinese stakeholders shrink their slice and will only retain a license for the all important algorithm. Oracle will retrain and continually monitor the algorithm with US data giving TikTok a distinctly American backbone for its stateside users. Bloomberg reports the White House expects Oracle to basically rebuild the recommendation engine from scratch. That has some industry insiders biting their nails since the unique algorithm drives TikToks addictive power and advertising success. If performance drops competitors like Meta and YouTube might try to scoop up creators and ad dollars.
Trump says he wants a truly American TikTok and has given everyone 120 days to wrap up the divestment. The Street notes this is meant to satisfy the April 2024 law demanding foreign adversary app divestment. There is still a veil of uncertainty among employees and creators. Will user engagement and the cultural cool factor survive retraining the algorithm and would TikTok Shop and e-commerce thrive in a new structure especially since social shopping in the US has never really caught on the way it did in Asia Those are open questions and Business Insider reports some TikTok teams worry about cuts or reorgs as new leadership steps in.
On social media the chatter has been nonstop with creators weighing what a new era of TikTok means for their followings and incomes and speculation about how much of the platform will feel different. Its official TikTok US is under new management but the storys next chapter is just beginning.
Get the best deals https://amzn.to/3ODvOta
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By Inception Point AITiktok BioSnap a weekly updated Biography.
Talk about whirlwind weeks TikTok has had, and if you havent heard the headlines heres why every tech reporter and market watcher has been glued to their phones. On Thursday September 25 President Donald Trump finally signed an executive order that approves the long anticipated sale of TikTok US to a powerhouse American consortium after over four years of legal and political drama. According to TechCrunch and TheStreet the group likely includes some of the biggest names in tech and media from Oracle and Silver Lake to Michael Dell and rumor even has it Rupert Murdoch and his son Lachlan might play a role while Oracles Larry Ellison and Dell Technologies CEO Michael Dell are front and center. The deal values the new TikTok US business at around 14 billion dollars at present but some industry analysts including Vice President JD Vance think it could balloon even higher once the dust settles.
Heres the juicy bit ByteDance TikToks parent company out of China is letting go of majority control under heavy US government pressure. US investors will own at least 80 percent of TikTok US while ByteDance and Chinese stakeholders shrink their slice and will only retain a license for the all important algorithm. Oracle will retrain and continually monitor the algorithm with US data giving TikTok a distinctly American backbone for its stateside users. Bloomberg reports the White House expects Oracle to basically rebuild the recommendation engine from scratch. That has some industry insiders biting their nails since the unique algorithm drives TikToks addictive power and advertising success. If performance drops competitors like Meta and YouTube might try to scoop up creators and ad dollars.
Trump says he wants a truly American TikTok and has given everyone 120 days to wrap up the divestment. The Street notes this is meant to satisfy the April 2024 law demanding foreign adversary app divestment. There is still a veil of uncertainty among employees and creators. Will user engagement and the cultural cool factor survive retraining the algorithm and would TikTok Shop and e-commerce thrive in a new structure especially since social shopping in the US has never really caught on the way it did in Asia Those are open questions and Business Insider reports some TikTok teams worry about cuts or reorgs as new leadership steps in.
On social media the chatter has been nonstop with creators weighing what a new era of TikTok means for their followings and incomes and speculation about how much of the platform will feel different. Its official TikTok US is under new management but the storys next chapter is just beginning.
Get the best deals https://amzn.to/3ODvOta