TikTok  - Brand Biography

TikTok's US Ownership Shift: Algorithm Changes, New Features & Survival Strategy in 2025


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Tiktok BioSnap a weekly updated Biography.

TikTok is racing toward a seismic shift with its Oracle-led US ownership deal set to close January 22, as CEO Shou Zi Chew confirmed in an internal memo per Affiverse Media reports, potentially reshaping its algorithm and dodging a full ban after the Supreme Courts January 2025 ruling. Amid the drama, TikTok split some US staff into new global entities separate from the joint venture involving Oracle, according to Business Insider, signaling frantic prep for divestment while e-commerce arms like TT Commerce stay intact. On the product front, the app just rolled out its For You Calendar on January 8 to help families build positive digital habits, TikToks official newsroom announced, alongside a fresh Nearby Feed tab championing local discovery of creators businesses and spots near you, as detailed by We Do Marketingthis could supercharge regional marketing gold. SocialBee logs a flurry of tweaks since early January including phasing out Custom Identity for advertisers adding Collage for photo posts Creator Search Insights and TikTok GamePlan for sports clubs plus AI boosts like Canvas AI Imagine and dubbing toggles accessibility wins such as disabling HDR or reducing motion and even fundraiser links in-app. Creatively TikTok snagged a new Best Use of TikTok award slot at The One Show 2026 from The One Club recognizing brands killer campaigns in community discovery and co-creation with a free entry deadline of February 20. Meanwhile a TikTok FIFA Preferred Platform deal promises amped World Cup 2026 coverage per their newsroom. No big public celeb sightings or viral scandals popped in the last few days but these moves scream long-game survival amid US limbo whispers from AOL investors. Whispers of 10000 new US jobs over three years echo old Reuters buzz from 2020 but nothing fresh confirmed. TikToks buzzing not crumbling.

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TikTok  - Brand BiographyBy Inception Point Ai