This Week In Ecommerce

TikTok's Wild Week, New Balance's Comeback and Amazon's Layoffs

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In this solo episode of This Week in Ecommerce, Mal dives into the rapidly changing retail landscape, reflecting on cultural shifts, digital transformation, and the high-stakes drama surrounding TikTok. From New Balance’s exceptional growth story to Amazon’s latest organisational shake-up, this episode is packed with insights to help you navigate eCommerce in 2025.


  • Cultural Shifts in Retail: How Australia Day marketing strategies are evolving to align with cultural expectations and values.
  • Amazon’s Layoffs: What 200 redundancies mean for the tech giant and how their Buy with Prime program could evolve in Australia.
  • New Balance’s Comeback: Lessons from a brand that went from dad sneakers to a 20% sales increase, thanks to digital transformation and sports partnerships.
  • TikTok’s Ban and Return: The rollercoaster week for TikTok in the U.S., the implications for ecommerce discovery, and what brands should do next.


    • Follow Mal
    LinkedIn: https://www.linkedin.com/in/malchia/
    Website: malchia.com

    Follow Paul
    LinkedIn: https://www.linkedin.com/in/paulwaddyecommerce/
    Website: learnecommerce.com

    Follow Ecom Nation
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    Website: ecomnation.com.au

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    This Week In EcommerceBy Ecom Nation