Now that bitcoin and Ethereum have reached fresh highs, the subject has become acceptable in the mainstream. For a long time, technology entrepreneurs have embraced bitcoin, and more CEOs are following suit.

Recently, Apple CEO Tim Cook revealed his crypto holdings. Andrew Ross Sorkin of CNBC asked Cook if he held any bitcoin or Ethereum, to which Cook said that he did. Cook has apparently not succumbed to bitcoin fever but has been following the market "for a time," as he stated,

While he did not provide specifics, his statement elicited a response from the bitcoin community. Tyler Winklevoss, the Bitcoin billionaire, is already thinking, 'When Dogecoin?'

Meme coins have grown in popularity among both investors and enterprises. Elon Musk, a fellow tech millionaire, has been a vocal supporter of Dogecoin, lately revealing that it is the only meme coin he owns. Tesla's CEO also owns some bitcoin and Ethereum.

Mark Cuban, a fellow software entrepreneur, is another Dogecoin supporter, preferring the joke coin to bitcoin as a medium of commerce. Cuban believes bitcoin's most compelling use case is as a store of value, comparable to gold.

Cryptocurrency Jobs

Cook's crypto revelations may not come as a complete surprise. Apple has been known to post job listings on job sites for crypto-related positions such as crypto software engineers.

Additionally, e-commerce behemoth Amazon may be edging closer to crypto acceptance. Amazon Web Services is seeking a digital asset specialist to work with businesses that use tokens such as cryptocurrencies, CBDCs, and NFTs.

Apple and cryptocurrency

Michael Saylor, CEO of MicroStrategy, would like to see Apple delve farther into the bitcoin rabbit hole. He stated that adding bitcoin functionality to the iPhone and converting the balance sheet to BTC, like MicroStrategy has done, "would be worth at least a trillion dollars to their stockholders."

While this strategy worked for MicroStrategy, investors should not hold their breath that Apple will follow suit. In response to a question concerning Apple, Cook stated,

"I would not invest in cryptocurrency, not because I would not invest my own money, but because I believe that individuals do not buy Apple shares in order to gain exposure to crypto."

Apple's stock is trading slightly higher on the day.

Support us!