Marketing expert Tim Fitzpatrick – “let's first start by defining what marketing is. I like to keep things as simple as possible. So, to me, marketing is getting someone who has a need or a problem that you can solve to know, like, and trust you.

 It always comes back to the fundamentals. So what are the fundamentals? I like to call them the marketing strategy Trilogy.”

I also put together some resources for your audience that I think will help support what we talked about, https://www.rialtomarketing.com/her-business/

Key Points/show notes upon request ([email protected] – “show notes” in the subject line)

• Okay, the job of marketing is to warm potential prospects up to what we do, get them interested to the point where they're ready to buy or take that next step in some way, shape, or form with your company
• in downturns, a lot of business owners, one of the first things they look at doing is cutting marketing, Hey, how many employees can I cut... How much marketing can I cut? And to me, I think that is a recipe for disaster long-term, because if you do not have marketing bringing in customers, how can you expect to do business.
• If you can find a way to continue to invest in marketing while most of your competitors are cutting, you're setting yourself up to differentiate your business and laying a foundation where I think your business will thrive long-term.
• If you do not have the fundamentals down, there's no way that you can step up to the plate with the baseball bat and expect to hit a fastball.
• Your target market, you've gotta know who your ideal clients are; who do I want to work with? Who do I do the best work for?
• Start to look at your messaging; okay, your messaging is what will create clarity, it's gonna create engagement, it's what makes your company memorable and magnetic. Okay. One of the biggest mistakes businesses make when they communicate what they do is focus on them and how great they are, and the problem is our customers; they don't care about us; they care about what we can do for them.
• 3rd step is your plan - the plan helps you identify when and what you're gonna execute on from a marketing perspective; okay, it gives you a framework that you can follow
• Marketing plans are a 90-day sprint.

Spending thousands of dollars on this 10, 15, 20-page marketing plan that's in-depth is a waste of time cause they confuse most people, they end up going into a desk drawer, and nobody ever looks at it again.

  Marketing plans we use can be on a single page of the paper; there are six steps.

• To contact Tim Fitzpatrick - the best place is to go to our website, http://www.RialtoMarketing.com. I also put together some resources for your audience that I think will help support what we talked about, so if they go to https://www.rialtomarketing.com/her-business/ 

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