ProductOrg: Unmasked

Tim Herbig on the wheel that spins faster while the problem stays the same.


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Tim Herbig is an independent product coach and author of Real Progress. He spent years as an in-house PM across publishing, marketplaces, and enterprise software before going independent so he could work across many orgs at the same time. He coaches teams at SMBs and large enterprises across Europe and has a cross-org view that most coaches do not have.

What we talked about

Tim Herbig coaches product teams across dozens of companies at the same time. Publishing, marketplaces, enterprise software, SMBs. He does not have one org that shaped his thinking. He has a wide view. And what he sees right now is not what LinkedIn wants you to believe.

We talked about the teams that fall back into old habits the moment the coach leaves. About the feature graveyard no one talks about. About what happens to leaders who were already caught in a hamster wheel when AI made it spin ten times faster. And about why "outcomes over outputs" is so much easier to say than to do.

What you will hear in this episode:

🔥Why the teams that actually change have ambition and refuse to become victims of the system they are in

🔥The incentive trap: how one owner-led company had the wrong metric baked into everything and what the team did about it

🔥Why "when is it done?" is the wrong default question and what to ask instead

🔥Outcomes over outputs in theory versus outcomes over outputs under real pressure from a CEO who just discovered vibe coding

🔥The hamster wheel spinning ten times faster and why leaders who were already reacting instead of leading are now burning out

🔥What Tim actually saw when he asked his team why they were building what they were building

🔥Why the fix for a strategy that only lives in your head is simpler and more embarrassing than most leaders want to admit

🔥The FOMO gap: why most AI content does not apply to product leaders inside established companies

🔥What the product community is getting wrong about AI and the next model release

🔥What Tim completely reversed on after years of coaching teams on method adoption

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Connect with Tim Herbig on LinkedIn: https://linkedin.com/in/herbigt

Connect with Stephanie Leue: LinkedIn: https://linkedin.com/in/stephanie-leue

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ProductOrg: UnmaskedBy Stephanie Leue