In this episode of the Get Social Connected Leader podcast, I'm delighted to interview Tim Hughes. Tim is universally recognized as the world leading pioneer of social selling, and he's currently ranked number one by Analytica as the most influential social selling person in the world. He's also co-founder and CEO of Digital Leadership Associates, and co-author of the bestselling books Social Selling: Techniques to Influence Buyers and Changemakers, and Smarketing: How To Achieve Competitive Advantage through Blended Sales and Marketing, both published by Kogan Page.