The movie industry’s recovery from a worldwide pandemic is far from complete. Theaters have been forced to innovate and invest back in the basics, such as picture quality, sound, seats and food and beverage. Tim League, Founder of Alamo Drafthouse Cinema, sees the improvement of the baseline experience as the best way to ensure habitual movie-going and joins this podcast with Wim and Jim to discuss cinema and how Alamo Drafthouse makes the theater experience unique.