The not-so-secret to content marketing success is simple to say, but difficult to execute: Think like a brand, act like a publisher.

This week on The CMO Show, Mark Jones and JV Douglas are joined by Tim Moran, Editor in Chief at Adobe's CMO.com and accidental content marketer. With more than 20 years' experience in publishing, Moran shares his thoughts on the rise of content marketing, the transformation of publishing models over the past two decades, and the ongoing success of CMO.com.

Moran explains why an intimate knowledge of audience, and a strong editorial voice are powerful enablers in this emerging space.