Tim Pederson is the Senior Director for College Partnerships at Opendorse. Opendorse is a Digital Marketing Company based in Lincoln, Nebraska that is currently partnered with over 10,000 students, major institutions, and professional sports entities all over the USA. 

In this educational conversation, we talk about the examples of ways student athletes at all levels will profit using social media, what schools are doing to prepare for NIL, and how they can support their student athletes through the process. 

Show Notes:

3:27 - The beginning of Opendorse

6:36 - Tim's role, relationship with schools and athletes

8:10 - Social media platforms used/benefits of Linkedin

10:40 - Defining Name, Image, and Likeness

13:08 - Examples of ways students will make $$

15:44 - Educating, preparing schools and SAs

18:30 - Opendorse Ready Program

23:52 - How often should athletes be posting?

26:00 - Potential advantage for female athletes

27:10 - How to capitalize if you aren't the D1 "star quarterback"

32:10 - What are universities doing to get ready?

35:42 - The recruiting battle of the next decade

39:22 - Building a foundation/adjusting standards now

44:44 - Deciding factor for recruits?

46:30 - Tools/systems schools should have in place

47:58 - Compliance involvement

52:30 - Agent's involvment

57:37 - Coaches and Admin getting up to speed

Links and Resources:

opendorse.com

@opendorse (Instagram and Twitter)

@Timdpederson (Twitter)