<p>Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.</p>

Tim shares his research team's findings on the psychology of B2B buyers. He also explains why selling to existing customers is the opposite of selling to new ones and debunks a few business myths.

Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

<p>Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots.&nbsp;</p>

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Practical Pivots is the go-to source for startup leaders and investors asking, “What do we do next?”. Each episode, we talk with a wide array of experts to guide companies to disrupt the undisruptable, turn setbacks into scale-ups, and transform plateaus into pivots. 

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Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases

Tim Riesterer on Selling to Existing Customers and Leveraging Buyer Biases