111: Tim Suddard of Grassroots Motorsports explains how the magazine got started and how it has changed over the years

Tim grew up in Massachusetts and got interested in cars early on as a teenager. He moved to Florida to go to college and find some better weather. After graduating, he worked at an ad agency and handled a lot of the automotive stuff. He bought a Datsun 240Z and began hosting SCCA Autocross events. He was hungry for automotive information, but all of the magazines were focused on new car specs and data, not modifying cars in your garage to go faster. So, he told his wife they were going to start their own magazine and appeal to the weekend racer. He wanted to provide coverage of races and install guides for people for people who owned smaller and import sports cars. They got a bank loan to purchase a computer and begin assembling the magazine. Tim took his knowledge from his ad agency job to drum up advertisers and content. Then they were off to the printer! He has stayed ahead of the technology curve over the years. He was the second company in the area to purchase a desktop publishing system which sped up the process to get the magazine printed. Their March 1989 issue was created completely digital and they have been doing it that way ever since. Their latest shift has been towards digital content. They created their website blog back in 1998. In 1999, they started the $1999 challenge (now the $20XX challenge) and their forum took off with information about this event. This forum following quickly transferred to their website information and then their social media accounts. They have done their best to provide unique content to both audiences as their viewing tendencies change. They have even started doing a Facebook live video every Wednesday night.