Tracy Sheen isn’t your typical artificial intelligence guru. “I am looking forward to stirring the AI pot with you, Peter,” Sheen told me at the start of an entertaining discussion on this week’s episode of The Business of Tech. 

The award-winning Australian business coach and technology strategist has always been passionate about making technology accessible.

Her latest book AI & U: Reimagine Business is a direct response to the overwhelming hype and complexity surrounding AI, aiming to break down the technology into simple, actionable strategies for everyday business owners.

Sheen, who spent her childhood tinkering with electronics in her parents’ workshop and went on to help launch SMS technology and the iPhone and SMS in Australia brings a grounded perspective to the AI conversation, focusing on the needs of small and medium-sized enterprises (SMEs) rather than tech giants or C-suite executives. Listen to the full interview on Episode 103 of The Business of Tech.

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