In this episode I am joined by Tim Ward, CEO and co-founder of Think Cyber. Think Cyber is a cutting edge Cybersecurity Awareness company focused on transforming human behaviour to minimise security mistakes that could cost businesses millions.

Tim's journey is particularly captivating, because sales have not always come easily to him.

Tim discusses the evolution of Think Cyber's product vision and highlights the significance of networking, even if it feels daunting to engage with strangers. He also shares thought leadership strategies that have helped him raise awareness and establish credibility among prospective clients

Highlights in this episode

(1:49) How did Tim transition from corporate to entrepreneur?

(8:29) How did the relationship with key stakeholders change?

(17:15) The importance of LinkedIn.

(20:46) Adopting the buyer mindset.

(25:59) Educate the market.

(34:26) Team structure in the early days.

(43:04) Lessons learnt.

For more information:

LinkedIn: https://www.linkedin.com/in/philipguest/

Website: https://www.revcelerate.com/

Twitter:  https://twitter.com/PhilGuesty