Humour is an enduring and powerful tool, and one that marketers all-too-often overlook in their hurry to build human connections. But believe it or not, laughter and comedy are likely to resonate long beyond all other emotions.

This week on The CMO Show, Mark and JV attempt to uncover what it is that makes humour such a powerful and useful tool in the content marketing game. International comedian Tim Washer also drops in to chat to Mark about the role of humour in the workplace and in marketing by sharing some of his insights from his time at Cisco and IBM.