Tim Wu, author of The Master Switch and professor at Columbia Law School, discussed his new book, The Attention Merchants: The Epic Scramble to Get Inside Our Heads, during a conversation at the Shorenstein Center with Erie Meyer, Joan Shorenstein Fellow. Wu, whose past work also includes the FTC, Google, and Free Press, discussed the historical origins of the attention economy, how people are fighting back against the encroachment of advertising, and considerations for media and technology companies. This Shorenstein Center Speaker Series event was recorded on October 25, 2016, at Harvard Kennedy School.