Why “time” as a measure of value? We live in the experience economy. Thus, the most important currency in that economy is your time.  For audience targeting, time needs to be a data signal but with a different context.

Why “time” as a measure of value? We live in the experience economy. Thus, the most important currency in that economy is your time. For audience targeting, time needs to be a data signal but with a different context.

TIME as a Measure of a Brand’s Value

The Transient Identiti podcast is a weekly chronicle of how consumer behavior continuously redefines the Rules of Engagement for Marketers. With an eye towards the future, we’ll discuss Consumer Psychology, Consumer Truths, DTC, Chasing, Revenue Return and Attribution, Marketing Paradigms, Real vs Fake Influence, Branded Content, Decision Making Models, WTF is Path to Purchase, Future of Voice, the Connected City, Why Go Live, etc

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TIME as a Measure of a Brand’s Value

TIME as a Measure of a Brand’s Value