Jane Hunt offers an overview of the insurance marketing research that Catapult PR has recently conducted, to show what UK consumers think of their insurers and insurance companies and their marketing, in 2023. Jane urges insurers, insurance providers and brokers to change the grey into scarlet, highlights how nobody will burn them at the stake for doing so and shows what rewards can be achieved by those who are bold, brave and creative in their insurance marketing. She also signposts them to the research document, downloadable at www.catapultpr.co.uk