XR for Business

Time for Enterprise to Enter the Magicverse, with Magic Leap's Brian Kane


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Until recently, Brian Kane has been highlighting more experiential demos - like one that puts a porthole to the ocean in your living room - to highlight the power of the Magic Leap, and of spatial computing in general. But ahead of his visit to CES, Brian drops in to tell our listeners how Magic Leap is ready to leap into the world of enterprise.
Alan: Hey, everyone, welcome to
the XR for Business Podcast with your host, Alan Smithson. Today we
are speaking with Brian Kane from Magic Leap, about how the 3 billion
dollar company plans to expand their offerings to the enterprise.
We'll also talk about how VR and AR are being used in enterprise, and
some exciting announcements. All that and more, on the XR for
Business Podcast. Brian, welcome to the show, my friend.
Brian: Thank you so much, Alan.
It's a pleasure to be here.
Alan: It's so exciting. Magic
Leap is one of these Magic Leap devices, you put it on, and your
whole world is spatial computing. I've been doing demos with this. I
brought this to the Ritossa Summit last week -- and it's a summit, a
family wealth office summit -- and I showed people the-- I don't even
know it's called, where you put fish on the wall. And basically you
glue an aquarium to your wall and you can stick your-- you can see
right in the aquarium, the fish swim out of the aquarium. It was
crazy. People were loving it.
Brian: Yeah, absolutely. So that
experience -- if anyone is interested -- is called "Undersea".
It was developed on the Unreal 4 engine and built by our studios
team. It's a really, really great demo. I mean, we have hospitals
that are actually looking at it, using it for pain distraction
therapy. And it's actually usually the first demo I go to, so people
can really understand some key things about spatial computing. So
what you do is you start off by meshing your room, and that's where
our device creates -- essentially -- a digital twin of the space
you're in. You then place a portal into a 2D wall and then in that
wall, it looks like you're looking through a portal into the ocean.
And out of that portal swims one small fish, which you can see. And
it moves just like a fish. And when you watch people doing this demo,
they're reaching out and they're trying to touch it, because it just
looks like something you can touch. And then somewhere in the room,
it will randomly spawn a huge piece of coral. And you can move around
it and leave the room and come back, and that coral is exactly where
you placed it. Which is another key concept of spatial computing,
which is persistence. So when you're able to place something, it
stays there. And anyways, it's a great experience. And I'm glad you
enjoyed it. And so did your guests.
Alan: Go to magicleap.com/experiences, because it is so beautiful and vibrant. I love it. And Angry Birds used to be the one that I would show everybody. And it's great, it's wonderful. But man, the Undersea thing is just-- it's just beautiful. Moving from Underseas to under siege. I got to try a Magic Leap experience at the I/ITSEC conference, the Interdisciplinary/Industry Simulation and Education and Training Seminar last week in Orlando. And one of the things I got to try was this thing -- by, I guess, your sister company, that is Magic Leap for government -- and I got to shoot a gun. But when I had the Magic Leap on, I could see a full range in front of me with grass, and trees, and the targets. And it was one-to-one lined up with the gun. So when I looked down the barrel of the gun and I shot that target, it fell over in Magic Leap. It was mind-blowing. It was amazing, actually. Really, really amazing. I know military is one of them. But what are you working on in kind of the enterprise side of things?
Brian: This podcast was recorded
the week of December 10th, which is a big announcement
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XR for BusinessBy Alan Smithson from MetaVRse

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