In this episode we welcome William Adoasi, Founder and CEO of Vitae London. We explore what it means as travelers look for luxury experiences, and how we can enjoy luxury responsibly. Vitae London is a luxury watch brand with a responsible mission. They use the profits and partner with local organizations  to support children in Sub-Saharan Africa with school uniforms, supplies and rechargeable lamps. Every watch purchase supports a child for one year. Will lets us in on some tips for how ordinary travelers can contribute positively to local communities on their next trip (03:55), we learn how Vitae London creates social impact (19:15), the success of the brand in the luxury space (27:25) and why his favorite travel destination is Jamaica (37:30).

Big Chune: ADO - Daydream