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AI will keep dominating the headlines. The practical 2026 story for HR and employer brand leaders is time: schedule control, workflow design, and whether skills and pathways are being built in reality, not just in messaging.
This week’s Paper Cut looks at the AI jobs narrative versus labour data, the shift from “where” to “when” flexibility, and what narrowing entry routes mean for talent strategy.
📰 Subscribe to the free Paper Cut newsletter: https://ebn.to/sub25
🔗 Follow EBN on LinkedIn: https://ebn.to/lin25
⸻
📌 Sources & Links
AI Jobs: Between Panic and PR
https://www.hcamag.com/asia/news/general/us-could-lose-104-million-jobs-to-ai-and-automation/562136
https://fortune.com/2026/01/07/ai-layoffs-convenient-corporate-fiction-true-false-oxford-economics-productivity/
https://www.businessinsider.com/wef-sees-4-ai-futures-for-jobs-by-2030-only-one-limits-disruption-2026-1
https://www.businessinsider.com/mckinsey-workforce-ai-agents-consulting-industry-bob-sternfels-2026-1
https://fortune.com/article/godfather-ai-geoffrey-hinton-massive-unemployment-soaring-profits-capitalism-hyperscalers/
Flexibility 2.0: Control the Clock
https://fortune.com/2026/01/04/bosses-new-battle-remote-work-from-where-to-when-flexible-hybrid/
https://fortune.com/2026/01/13/what-is-microshifting-work-life-balance-hybrid-remote/
https://www.peoplematters.in/news/hr-effectiveness/amazon-tightens-return-to-office-enforcement-with-new-monitoring-system-report-47956
https://www.businessinsider.com/120k-remote-job-vs-240k-in-office-debate-reader-survey-2025-12
https://www.independent.co.uk/life-style/work-from-home-office-remote-benefits-b2894944.html
Pipelines Are Bending, Not Breaking
https://fortune.com/2026/01/06/college-to-office-path-dead-ceo-randstad-recruiter-gen-z-millennial-grads-trade-jobs/
https://www.washingtonpost.com/business/2026/01/14/workers-age-new-jobs-baby-boomers/
https://www.hcamag.com/nz/news/general/hr-steps-out-of-the-back-office-how-people-leaders-became-core-decision-makers/561456
https://qz.com/adp-employment-report-white-collar-job-losses
https://www.upworthy.com/gen-z-career-minimalism-ex1
Layoffs, Briefly
https://www.humanresourcesonline.net/citigroup-expected-to-cut-about-1-000-jobs-this-week-as-restructuring-continues
https://www.bloomberg.com/news/articles/2026-01-15/wall-street-eliminated-10-600-jobs-last-year-most-since-2016
https://tvpworld.com/91010323/important-stellantis-car-factory-in-poland-announces-mass-layoffs
https://me.peoplemattersglobal.com/news/workforce-planning/ubisoft-confirms-layoffs-at-abu-dhabi-studio-amid-global-restructuring-48049
https://www.businessinsider.com/recent-company-layoffs-laying-off-workers-2026
https://www.newsweek.com/list-companies-layoffs-employees-january-11293493
⸻
#FutureOfWork #EmployerBrand #HR #HybridWork #Skills #AI #TalentStrategy #Recruiting #PeopleOps
By Employer Branding News (EBN)AI will keep dominating the headlines. The practical 2026 story for HR and employer brand leaders is time: schedule control, workflow design, and whether skills and pathways are being built in reality, not just in messaging.
This week’s Paper Cut looks at the AI jobs narrative versus labour data, the shift from “where” to “when” flexibility, and what narrowing entry routes mean for talent strategy.
📰 Subscribe to the free Paper Cut newsletter: https://ebn.to/sub25
🔗 Follow EBN on LinkedIn: https://ebn.to/lin25
⸻
📌 Sources & Links
AI Jobs: Between Panic and PR
https://www.hcamag.com/asia/news/general/us-could-lose-104-million-jobs-to-ai-and-automation/562136
https://fortune.com/2026/01/07/ai-layoffs-convenient-corporate-fiction-true-false-oxford-economics-productivity/
https://www.businessinsider.com/wef-sees-4-ai-futures-for-jobs-by-2030-only-one-limits-disruption-2026-1
https://www.businessinsider.com/mckinsey-workforce-ai-agents-consulting-industry-bob-sternfels-2026-1
https://fortune.com/article/godfather-ai-geoffrey-hinton-massive-unemployment-soaring-profits-capitalism-hyperscalers/
Flexibility 2.0: Control the Clock
https://fortune.com/2026/01/04/bosses-new-battle-remote-work-from-where-to-when-flexible-hybrid/
https://fortune.com/2026/01/13/what-is-microshifting-work-life-balance-hybrid-remote/
https://www.peoplematters.in/news/hr-effectiveness/amazon-tightens-return-to-office-enforcement-with-new-monitoring-system-report-47956
https://www.businessinsider.com/120k-remote-job-vs-240k-in-office-debate-reader-survey-2025-12
https://www.independent.co.uk/life-style/work-from-home-office-remote-benefits-b2894944.html
Pipelines Are Bending, Not Breaking
https://fortune.com/2026/01/06/college-to-office-path-dead-ceo-randstad-recruiter-gen-z-millennial-grads-trade-jobs/
https://www.washingtonpost.com/business/2026/01/14/workers-age-new-jobs-baby-boomers/
https://www.hcamag.com/nz/news/general/hr-steps-out-of-the-back-office-how-people-leaders-became-core-decision-makers/561456
https://qz.com/adp-employment-report-white-collar-job-losses
https://www.upworthy.com/gen-z-career-minimalism-ex1
Layoffs, Briefly
https://www.humanresourcesonline.net/citigroup-expected-to-cut-about-1-000-jobs-this-week-as-restructuring-continues
https://www.bloomberg.com/news/articles/2026-01-15/wall-street-eliminated-10-600-jobs-last-year-most-since-2016
https://tvpworld.com/91010323/important-stellantis-car-factory-in-poland-announces-mass-layoffs
https://me.peoplemattersglobal.com/news/workforce-planning/ubisoft-confirms-layoffs-at-abu-dhabi-studio-amid-global-restructuring-48049
https://www.businessinsider.com/recent-company-layoffs-laying-off-workers-2026
https://www.newsweek.com/list-companies-layoffs-employees-january-11293493
⸻
#FutureOfWork #EmployerBrand #HR #HybridWork #Skills #AI #TalentStrategy #Recruiting #PeopleOps