After months of teasing voters and reporters, Florida Governor Ron DeSantis has finally launched his presidential bid. He did it on an unusual platform: Twitter Spaces. The launch was widely viewed as a bungle because of its small audience and many technical glitches.

Even if was a fiasco, it was significant as an example of Elon Musk trying to remake himself as a right-wing media mogul, a Rupert Murdoch of the digital age. To better understand what DeSantis and Musk are up to, I talked with Parker Molloy, who runs the fine newsletter The Present Age.

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