We’ve created the sense of a smaller world where people can start and maintain interpersonal relationships across geographic distance.

Research suggests, over and over, that communication supported by technology complements rather than replaces or displaces interpersonal communication.

“Simply put, successful businesses work better because they have better relationships between people internally, and between businesses and their partners,” says Cory Treffiletti, Global Head of Marketing for Webex.com and Collab Demand Gen at Cisco.

They’re also far more likely to stay with a company where they’ve built relationships.

“It’s activating things much more quickly, which prevents delays and makes initiatives operate at the speed of work,” Treffiletti says. | To read full story, visit https://startuparound.com/read/1579782608.4407277/Time-to-ditch-the-isolation-narrative:-How-technology-improves-business-relationships?ref=audio_experience