https://www.youtube.com/watch?v=V12iDuzqJ1M&feature=youtu.be

R E S P E C T goes both ways. Some thoughts on why the customer isn't always right.

Amazon-Proof Your Business https://brianjpombo.com/amazonbook/

Transcription

Time to fire your customers.

I'm Brian Pombo, welcome back to Brian J. Pombo Live.

I don't mean all your customers, but you do need to fire some customers more than likely.

In fact, one of the things when I come in and I end up working with companies, one of the first things we do is we identify who the best customers are. And we identify who the worst customers are.

And we do everything in our power to get rid of the worst customers. And we give them a chance we let them leave nicely, or we give them a chance to become better customers. But you can't act like it isn't a two way street.

I think so much of the issues now, even in society. And I don't just mean the United States where I where I reside here, we're here in Southern Oregon. I don't just mean here, I mean, around the world, only, I think in in America, in North America, you United States of America, I should say.

It's more obvious, right, it's more clear cut, because there's been such a huge difference between both sides, both different ways, the world has changed so much in such a short period of time, that there's a there's a big thing going on, and it comes back, I'm going to bring this back around to your business and your customers.

But it comes from thinking that we're all owed something, and that our side is better than their side, you know, and oftentimes, this is this happens in business all the time. It's, the employers owe something to the employees, the employees owe something to the employers, the the customers that very rarely do people think that the customers owe the person that is selling the item, but it's a two way street.

If you're selling it, you have the ability to make a price and and define the quality. And then the customer can pay that or not pay that.

But it's a two way street, it's not one is not better than the other one is not more powerful than the other, it takes two to make the engagement happen. And way too often, we keep acting like one side has power over the other, they only have power in the sense that they may have one side may have more power over one resource or another. But that doesn't mean they actually have power.

Because that side wants something from the other side, and they either get it or they don't get it. And if they don't get it, they can go and get the same thing somewhere else. So don't fall for it yourself as a business owner, or an executive of a business.

You should not fall for the idea that the customer because they're our customer are somehow better than you. They're a human being. They want something and hopefully you have something that they want, so that they're willing to exchange their money for what you have. I know this is just basic 101 economics, but it's the thing that most of us Miss.

And we fall for all of the jealousy and envy and all these things that occur in society nowadays, that try and pit us against each other. If you just see people for being people, regardless of all the other entanglements, all the other physical features and everything else that we get wrapped up in.

If you just see a person for being a person, and that includes seeing yourself on on a level, you don't have to put yourself down to bring someone else up and you don't have ...