Season 3 of The Luxury Society Podcast opens with hosts Robin Swithinbank and David Sadigh speaking with Julien Tornare, CEO of Hublot, who reflects on leading the brand through a period of industry reset following years of post-pandemic volatility.

The conversation explores Hublot’s strategic rebalancing, from stepping back from major football sponsorships to refocusing on emotion-led brand building through art, music and immersive client experiences. 

AI is a key theme, with Tornare sharing how it is being used for creative and strategic thinking, from early-stage design experimentation to marketing ideation, while reinforcing the importance of human judgment and craft.

The episode also offers a preview of Hublot’s new state-of-the-art manufacture, designed as both a production facility and an experiential hub for clients.

Tune in for:

• Why Hublot is rebalancing its sports strategy
• How emerging markets are reshaping luxury watch growth
• The role of AI in design, marketing, and creative thinking
• Why local clientele is critical to long-term brand health
• Hublot’s next-generation manufacture

Brought to you by Digital Luxury Group. 

Produced by Juliet Fallowfield 2026 https://www.fallowfieldmason.com/