Look at business like a play or a music concert.  You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance.  What happens next? You take the show on the road.

Podcast TranscriptLook at business like a play or a music concert. You create the show, hire the actors and the producer and the director, build the set, and perform three or four times in your hometown city. You’ve spent all this time and energy putting on an awesome performance. What happens next? You take the show on the road.

Taking the show to different locations, you make more money because you keep tapping into new audiences. Online we call that “changing the channel.”

The problem is that a lot of business owners get bored selling the same thing over and over. We want to create something new and sell that instead. It’s our entrepreneurial desire for creativity and variety. And we lose out on all this extra revenue because instead of spending energy on more selling, we turn our attention to new inventions.

How can you change the channel and take your show on the road? If you’re heavily on Facebook and killing it, don’t start a new product. Move onto Instagram or Twitter or Pinterest or YouTube, or try direct mail or podcasts. Go to each new channel, bring your offer there, and continue to make money.