Consumers are smart these days. No point kidding yourself.

If you present them with an exaggerated promotion, they will see through it for what it is.

Like those '2 Days, 1 Night Stay' deals that hotels put out there.

I'm using one right now. 

Check in after 3pm and check out before 1pm the following day.

That's a maximum of 22 hours I get to stay.

Last time I checked, there were 24 hours in just one day.

Feels like this offer was just ever so slightly exaggerated.

#promotions #marketing #consumercentric