Whether you’re investing in a new marketing solution, looking at potentially migrating to a new platform/vendor, or adding new point tools to your existing stack, it can be challenging to understand how, exactly, this new ‘thing’ is going to drive value.

Alex Timlin, VP of E-commerce and Retail Vertical at Emarsys illuminates an often neglected aspect of new tech adoption — time to value.

In this episode, you’ll learn:
- How turnkey tactics and embedded knowledge impact time to value
- Tips for managing and transferring data to new tools or tech
- How to estimate how long it will take before you can expect value with new tech
- Key metrics to focus on improving value
- Top performing brands that have seen quick time to value
The remedy to combat long, drawn-out time-to-value schedules lies in turnkey solutions with embedded industry knowledge — which is a new approach for marketers as well as a paradigm shift in how we think about driving value with tech.