Humans have an interesting relationship to time. While the clock ticks by at a perfectly constant rate, our experience of time is highly variable. Vacations seem to fly by. But if you’re laid up with a bad back, time slows to a crawl. There are similar perception-based time distortions in running your creative practice. And when your profits come from the use of your time, these business time warps can seriously distort your performance, and undermine your profits.