Welcome to The SportBusiness Podcast, getting you informed on the biggest stories in the global sports industry. 

This week, Martin Ross and show host Catherne Davies chew the fat over the news highlights of an eventful and often tumultuous year. Olympic esports, Uefa rights sales, a new broadcast player in Saudi Arabia, Two Circles, a football league’s D2C quandary and media deals of Paramount importance all feature.

Matthew Glendinning comes aboard to flag key trends to have shaken up the sponsorship market in 2025, plus his top three sponsorship stories of the year, headlined by the WTA’s record-breaking deal with Mercedes Benz.

Plus, TGL is back and the death of the international federation acronym.

We’ll be back on January 9 for the 2026 series of the pod. Wishing you all the best for the holiday season and the new year! You can subscribe to The SportBusiness Podcast on Apple Podcasts, Spotify, Amazon Music and YouTube. 

Listen now on Apple Podcasts, Spotify, Amazon Music and YouTube 

Enter SBPODCAST30 at the checkout for monthly and annual SportBusiness.com subscriptions for a 30-per-cent discount here. 

Host: Catherine Davies 

Contributors: Martin Ross, Matthew Glendinning

Editor: Lumi Lehmuskallio

Sources: 

1. 2025 Media Review: Q1 

2. 2025 Media Review: Q2

3. 2025 Media Review: Q3

4. 2025 Media Review: Q4

5. 2026: Media Preview

6. Top 10 sponsorship deals in 2025

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