Times Are Changing

In this episode we discuss the recent updates to LinkedIn, including stories and a huge surge of users, along with how best to take advantage of the platform.

In this episode we explain the value of investing in your marketing campaigns and the advantages to adopting holistic strategies, especially on social media.

In this episode we explain the value of having a consistent brand identity on social media, including some specific guidelines for any brand to follow.

In this episode we explore how to best take advantage of YouTube as a brand, including some specific strategies for going viral.

In this episode we discuss the importance of testing multiple creatives for Facebook ads and the value of continuing to test during COVID-19. 

In this episode we discuss the upcoming Apple iOS privacy updates that will allow users to easily reject data tracking requests. This could have a huge impact on targeted Facebook Ads and negatively affect small businesses.

In this episode we explore the new "Reels" featured added to Instagram, which is very similar to creating a TikTok, and how best to take advantage of it for your business. 

In this episode we explain the best ways to create content consistently for your brand's social media accounts, specifically during COVID-19.

In this episode we explain how live streaming is becoming the next frontier in the digital space with COVID-19 moving everything online, and how to best take advantage of it.

In this episode we explore a new version of personal branding in which your brand revolves around your business. We've used this method to great success in the past, and explain how with one of our favorite case studies.