<p>In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.</p>

In this episode, our host and CEO Anthony Lamot interviews Timo Kovala, Managing Architect at Capgemini and frequent author at Salesforce Ben. Timo and Anthony debate interesting topics such as the role of AI in marketing automation, dealing with change management, and one of Timo’s favorite subjects: Marketing Attribution.

Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

In the Heroes of Marketing Cloud series, DESelect’s CEO and Co-Founder Anthony Lamot hosts a conversation with exceptional Salesforce Marketing Cloud professionals about a myriad of topics on the world of Marketing, including lessons from their professional experiences, valuable insights into the Marketing Cloud community, and career advice for new and established marketers.

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Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17

Timo Kovala: Dealing with Change Management, Marketing Attribution & AI | Episode 17