Asking The Right Questions

The next thing you ought to consider as a planner should be Hybrid; it’s the default event planning strategy that will help you take your events to the next level and improve your attendees’ experience. In this episode of the exchange podcast, we are joined by Timothy Simpson, a brand and engagement chief strategist from Maritz management design studio.

Timothy also worked in a variety of industries and practices as a change agent before going back to grad school to pursue his master's in financial poetry. From there, he worked with global Fortune 150 and founded his own agency: TS Creative Consulting. Timothy’s mission is to make a difference in people’s lives. He joined forces with the design studio to combine his expertise in brand marketing and change agent transformation skillsets to help clients make impactful experiences that touch people’s lives.

During the episode, Timothy talks about change and what you need to make edible changes in this era of disruption to provide clarity and prepare your next step in hybrid event planning.

In This Episode, You Will Learn:

[00:34] Tim's career journey

[03:40] Why planners are not prepared for the level of hybrid demands their attendees will demand in the future

[06:28] Marketing trends in the event planning space

[09:35] How to use your experience to prepare for the next step

[12:53] Tools and strategies that you need to improve your clients’ experience

[17:52] Learn how to command success in your own organization

[19:50] Embracing face-to-face and digital symbiotic to deliver the greatest shared value

[23:05] The mysteries behind hybrid experiences

[25:10] How to rebrand your portfolio and prepare for an exceptional hybrid experience

[30:13] How to build trust and drive innovation in your organization

[32:38] How to use the two-way door decision-making strategy to beat the fear of testing new things and taking risks

[36:50] Creating changes that build your relationship with your attendees

Notable Quotes:

• “You can’t skip empathy in planning; people have different levels of comfort and feelings associated with different experiences, start with what they want and where they are.”- Nick Borelli. 
• “There is no one size that fits all; every organization, culture, and community, even from the same segment, are different.”- Nick Borelli. 
• “There has never been a kind disruption.” - Timothy Simpson 
• “The best scenario going forward is for each organization is to seek how face-to-face and digital can work in a symbiotic way.”- Nick Borelli.
• “Hybrid is not a destination; it's an effect that modifies your inputs.”- Nick Borelli. 
• “Disruption transform, just be transparent with your attendees when trying something new or when taking new risks.”- Timothy Simpson.
• “There is no doubt that at any moment, we are going to need to break the status quo to succeed.”- Timothy Simpson.

Links Mentioned:

Timothy Simpson

Linkedin: Timothy Simpson Linkedin

Nick Borelli

Email: [email protected]

Linkedin: Nick Borelli

Twitter: Nick Borelli 

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