Finding simple ways to connect with your customers.

https://www.youtube.com/watch?v=iz6PEQcm84M

Transcription

Tiny business tip.

Hi I'm Brian Pombo, welcome back to Brian J. Pombo Live.

Today I want to talk about a really tiny business tip, but it, it has a greater principle involved in it.

So I'll tell you the story my friend Joe runs a company called, Common Sense Wellness Worldwide.

And this looks like a postcard and it has the same it has same cardstock as a postcard would only on the on the opposite end is an invoice so well not an invoice a packing slip, I should say.

It's a sticker packing slip that you'll you have oftentimes when you have automatic programs, if you run any type of e-commerce company, and where you do have any type of deliverables, they probably have some type of packing slip, and a lot of packing slips have to peel off it on them so they can stick on other things.

That's what they did here, they take the packing slip, they put it on one side, and on this side is a quote, here's what they do.

So real simple idea.

Every month, they have a different little postcard and oftentimes it's related with the holiday of the month, or what have you, at least the look.

Then they'll have a really nice quote that goes along with it. And this one says it's the dream that gives us the journey.

But the journey that gives us the joy Debbie Dixon, with their little logo on there, is simple, simple, feel-good stuff.

It's one little tiny thing that a person can do but if you can get the principle behind this, every little thing that you can add to your company and the day to day monotony of your company, your relationship with your customers and your vendors and your staff and everybody else.

Every little thing that you can add a little bit extra to give people reflection to give people a smile, to give people a laugh. Every little thing draws more connection back to you, between the customer, the person, the in-person and the company, or the people that run the company so to speak.

That's what this is all about is this alone isn't going to change worlds. This added on top of other things within your company can make a big difference. It's the little tiny things taking something as simple as a packing slip and turning it into something that you feel like putting up on your fridge or something of that sort. Which they've sent a couple of, I've ordered from this company for a while.

They've sent a couple more, I'm like this is pretty cool, I'm going to put this up pin this up on my corkboard or whatever.

So simple little ideas that help bridge the gap.

That help does make you distinct from everybody else. That's what causes connection causes connection, which eventually leads to a belonging sense with other people when they have that same connection with that same brand that same company, and what have you.

Simple ideas are not mind-blowing, but they're simple things that can make a big difference.

If you can pay attention to these types of things, I try to point these types of areas out on a pretty regular basis on a few times a month, I'll bring up some examples for you.

So if you follow like what you're watching or listening to here, you'll be able to pick out more and if you watch for those things yourself, you can build up quite a what they call a swipe file.