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Ever found yourself wondering if LinkedIn is worth the effort for your business? Molly Godfrey, co-founder of Build Impact Convert, definitively answers this question with practical strategies that won't leave you feeling overwhelmed or inauthentic.

The biggest revelation? You don't need to live on LinkedIn to see results. Posting just three times weekly with strategic focus delivers far more impact than random daily content. "I don't even have the time for LinkedIn and I run a LinkedIn business," Molly confesses, immediately relieving the pressure many founders feel about the platform.

What sets LinkedIn apart from other social platforms is its professional environment. Your Instagram approach won't work here—LinkedIn requires content specifically tailored to its audience. The platform rewards good writing, especially when it aligns with your professional identity. Whether it's a perfectly crafted hook or an in-depth framework explanation, quality consistently rises above quantity.

Beyond posting, Molly shares her most powerful growth hack: maxing out your 100 connection requests weekly. This simple habit compounds dramatically, creating a passive pipeline of opportunities that often convert months later. Combined with strategic commenting on partners' content (just 20 minutes twice weekly), you'll extend your reach to ideal clients already engaged in relevant conversations.

The magic happens when you balance educational content with strategic sales messaging. Sharing client transformation stories provides powerful social proof without feeling promotional. As Molly explains, "People want to know if I hire you, you're going to get results." Add a consistent "post signature" to your posts—a brief reminder of who you help and how—and watch your direct message inquiries increase without additional effort.

Whether you're skeptical about LinkedIn's potential or simply haven't found your rhythm on the platform, Molly's approach offers a refreshingly realistic pathway to results. Connect with her to learn about her LinkedIn Accelerator Intensive, storytelling challenges, and digital resources designed to help founders leverage LinkedIn without the overwhelm.

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Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

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Are your sales calls leading nowhere? Do potential clients constantly ghost you after you've spent hours crafting the perfect proposal? There's a better way to convert prospects into paying clients, and it starts with implementing a gateway offer.

Gateway offers represent a paradigm shift in service-based business sales. Unlike traditional discovery calls that often result in ghosted proposals, a gateway offer provides immediate value while getting you paid for your expertise from the very first interaction. The concept is brilliantly simple: create a low-ticket, high-value offer that gives clients a taste of what working with you is like before they commit to your signature service.

As Sarah explains in this episode, the structure of an effective gateway offer includes both a live element (like an interview or assessment) and a deliverable (like a documented strategy or report). This combination builds the crucial know-like-trust factor while demonstrating your expertise in a tangible way. The magic happens when you use this paid discovery process to uncover exactly what the client needs, allowing you to perfectly position your signature offer during the review session.

The results speak for themselves. After implementing gateway offers in her business, Sarah was booked out six months in advance within just four months. Even more impressive, she maintains approximately a 75% conversion rate from gateway offers to her high-ticket services. This approach transforms your sales pipeline from unpredictable to reliable while eliminating the frustration of price-shopping clients who waste your time with no intention to buy.

Ready to implement this game-changing approach in your business? Sarah walks through everything from designing your gateway offer to pricing, selling, and systematizing the entire process. Whether you're struggling with inconsistent sales or simply looking to optimize your client acquisition, gateway offers provide a win-win solution that respects both your expertise and your clients' need to experience your work before making a bigger commitment.

Want to create your own gateway offer? Join Sarah's Gateway Offer Challenge starting August 1st and get 10 days of training, templates, coaching, and a 1:1 consultation to design your perfect gateway offer!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
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Let's chat every Tuesday! >>> Newsletter
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The mysterious world of LinkedIn selling doesn't have to be intimidating. Rich Brooks, president of Flight New Media and founder of the Agents of Change, breaks down exactly how B2B service providers can leverage LinkedIn to build meaningful relationships that naturally convert to sales—without the awkward pitch-slapping that makes us all cringe.

Unlike Instagram or Facebook where direct selling is common, LinkedIn demands a more nuanced approach focused on establishing expertise and building trust. Rich shares his framework for LinkedIn success, starting with profile optimization using strategic keywords and professional imagery. He explains the critical importance of checking your Social Selling Index (SSI)—LinkedIn's algorithm that determines your content reach—and offers practical tips to improve your score and visibility.

What makes this conversation particularly valuable is Rich's emphasis on "consent-based selling"—an approach where you build relationships first and only offer solutions when someone has explicitly expressed a need. "Nobody likes to be sold, but everybody loves to buy," he explains, outlining how to move conversations naturally from public comments to private messages to eventual sales calls without coming across as pushy or desperate.

The episode covers everything from earning credibility badges, strategically building your network to 500+ connections, creating native video content, and contributing to AI-generated articles—all tactics that position you as a trusted authority in your field. Whether you're new to LinkedIn or looking to refine your approach, these actionable insights will transform how you view social selling on this powerful B2B platform.

Ready to transform your LinkedIn strategy? Subscribe to Tiny Marketing for more practical, immediately applicable marketing advice for service-based business owners. How are you currently using LinkedIn? We'd love to hear your experiences!

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

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Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
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Let's chat every Tuesday! >>> Newsletter
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Feeling trapped by social media algorithms? Tired of the constant content creation hamster wheel? You're not alone. Today we're breaking free from the social media grind with three proven strategies to bring in quality clients consistently without relying on Instagram, TikTok, or Facebook.

We start by tackling the gold standard of lead generation: referrals. Discover why referred leads convert better and how to build a referral system that works automatically. I share my exact approach for making it effortless for happy clients to send business your way, including templates, timing strategies, and incentive structures that create win-win situations. The key insight? People genuinely want to help, but they need clear direction and occasional reminders.

Strategic partnerships emerge as our second powerful approach. Learn how to identify complementary businesses serving your same audience, create mutually beneficial relationships, and formalize arrangements that deliver consistent leads. I reveal why "owning a stage" – whether through a podcast, newsletter, or signature content series – creates natural partnership opportunities and how these collaborations expand your reach without advertising costs.

The final strategy – and my personal favorite – focuses on niche communities where your ideal clients already gather. I explain my "big fish in a tiny pond" approach that generated the majority of my income last year (my highest-earning year in five years). You'll discover how keyword alerts save time, how consistent value builds trust, and why my "consensual sales" philosophy leads to stress-free client acquisition.

Ready to build a more stable, algorithm-proof business? Pick one strategy and implement it this month. Remember, progress beats perfection every time. Your clients are out there waiting – no scrolling required.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

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Come tour my digital home :) >>>Website
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Let's chat every Tuesday! >>> Newsletter
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Ever wondered how consultants generate significant revenue quickly without feeling salesy? The 6 to 6K Challenge reveals the exact framework I used to book $94,000 in contracts in just five days—and now I'm showing you how to adapt this method to earn $6,000 in six days.

At the heart of this approach is the bridge offer (or gateway offer)—a high-value, low-cost service priced at $1,000 or less. This carefully crafted offering solves an immediate client problem while creating a natural pathway to your higher-priced services. In today's uncertain economic climate, when prospects hesitate to make large commitments, these bridge offers provide the perfect low-risk entry point that still delivers substantial value.

The challenge follows a precise mathematical formula: identify 50 high-quality prospects, conduct strategic outreach, and aim to book 24 discovery calls. This pipeline typically converts to at least $6,000 in immediate revenue—but the real magic happens when clients experience your expertise and upgrade to premium services. Imagine selling six bridge offers and converting just half to a $10,000 main service. Suddenly, your six-day challenge has generated $36,000 in business!

The most effective bridge offers follow a three-part structure: a thorough discovery interview, a documented deliverable (strategy, roadmap, or analysis), and crucially, a live review session where you can address questions, overcome objections, and naturally introduce your more comprehensive solutions. This approach transforms the traditional proposal process into a collaborative experience that dramatically increases conversion rates.

Ready to implement this strategy yourself? Start by clarifying your revenue goals, designing your bridge offer, and identifying those critical 50 prospects in the niche communities where your ideal clients already gather. This foundation ensures that when you begin active outreach, you're positioned for success with a compelling offer and clear targets. Your $6,000 challenge could become the gateway to much more substantial, sustainable business growth.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Discovering potential clients doesn't have to feel like a wild goose chase. The secret? Learning to spot the people already raising their hands for your services on LinkedIn.

This special episode—our most requested content from five years of podcasting—unpacks proven strategies for B2B service founders looking to connect with ready-to-buy prospects. We break down six practical approaches that transform casual LinkedIn browsing into strategic client acquisition.

Learn how to interpret profile views as expressions of interest and respond with casual, non-creepy outreach. Discover the power of private DM prompts that identify interested parties without public pressure. Master the art of strategic connections by engaging with content creators who share your target audience, then connecting with their engaged followers. We also reveal a simple search hack to find people actively seeking your exact services and show you how to turn job postings into outsourcing opportunities.

For those ready to level up, we compare premium tools like LinkedIn Navigator with free alternatives like Apollo that help you filter for the perfect prospects based on company growth, new positions, and more. Throughout it all, we emphasize relationship-building over "pitch slapping" to create genuine connections that naturally lead to sales conversations.

Ready to stop chasing clients and start attracting the right ones? Listen now, then check out our comprehensive LinkedIn Playbook to implement these strategies for your business.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
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>> Get notified for The Bestseller Experiment <<

Marketing should work anywhere—but does it really? I put this challenge to the ultimate test by writing and launching a contemporary romance novel under a completely new pen name, with zero audience, zero borrowed credibility, and no marketing shortcuts.

The Bestseller Experiment is my new spinoff podcast that takes you behind the scenes of what happens when a professional marketer attempts to sell fiction from absolute scratch. Rather than hypotheticals or vague advice, I'm documenting every step of my real-world book marketing journey—both the spectacular wins and the humbling failures.

Just 10 days after launching my debut novel, the results surprised even me. Without spending a penny on advertising, I hit the top 10 in my Amazon category, maintained consistent daily sales, received over 30 reviews averaging 4.7 stars, and secured pre-orders for upcoming sequels. But more valuable than these metrics are the lessons learned through methodical experimentation.

>> Strings Attached by Sera Elly <<

Season one launches this July and will reveal exactly how I gained my first 100 readers, which platforms delivered unexpected success (TikTok was a game-changer), which strategies completely bombed, how I secured bookish media coverage, and the planning tools that kept everything on track. Season two follows in November, documenting my October book release with refined strategies based on these initial insights.

Whether you're a writer looking to market your work, a business owner launching a new venture, or simply fascinated by marketing psychology when building from zero, this podcast offers a transparent look at growth marketing without an established audience. Subscribe now through the show notes to join me on this journey and be first to know when new episodes drop.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Ever wondered why some service providers stay consistently booked while others struggle through feast-or-famine cycles? The answer lies not in luck or natural charisma, but in systematized client acquisition funnels that work specifically for one-to-one service businesses.

In this revealing masterclass, I pull back the curtain on the four client acquisition funnels that have transformed my business and those of my clients. After experiencing a booming first half of the year followed by crickets in Q3, I discovered that what I had attributed to "natural momentum" was actually a system working behind the scenes. When I stopped implementing these funnels, my pipeline dried up within 90 days—teaching me the valuable lesson that what you do today directly impacts your business a quarter from now.

You'll discover how to implement the End of Year Biz Dev Blitz that capitalizes on Q4 planning cycles, the Mic to Money content strategy that turns passive listeners into active leads, LinkedIn Magic for identifying and connecting with warm prospects, and the Niche Networker daily habit that keeps you top of mind with potential clients. I also reveal my companion Gateway Funnel strategy that makes it easy for prospects to say "yes" to working with you, plus proven nurturing sequences for those who don't convert immediately.

What makes these funnels unique is their focus on relationship-building at scale—the foundation of successful one-to-one services. Unlike most marketing advice that's designed for course creators or product businesses, these strategies are specifically crafted for service providers who need to establish trust before making a sale. The proof? I recently generated a $170,000 pipeline in just 10 days using these exact methods.

Ready to transform your client acquisition process from unpredictable to systematized? This episode gives you the exact roadmap to keep your client roster full year-round without relying on expensive ads or unpredictable referrals. Grab a notebook—you'll want to implement these strategies right away.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Are you tired of prospects ghosting you? With a Gateway Offer, that won't happen.

Over the next Ten Days, we will launch and sell our Gateway Offers with the goal of reaching booked-out status!

Join the challenge here.

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

Send us a text

Ready to ditch the polished marketing playbook and dive into strategies that actually work? The Uncut Summer Series has returned to Tiny Marketing, bringing you 12 weeks of raw, unfiltered content straight from the trenches of successful marketing practices.

Think of it as your all-access backstage pass to marketing wisdom. Every other week, you'll get the complete audio from my live training sessions—the same ones clients pay to attend—with all the spontaneous Q&As, real-time problem solving, and unscripted moments intact. We're talking about the strategies that move the needle right now: streamlined tech stacks that work while you sleep, launching video podcasts that amplify your message, lead generation that doesn't require dancing for algorithms, and funnel systems specifically designed for booking one-to-one services (not just courses!).

Between these live sessions, we're rewinding to the most impactful episodes from the past five years—the ones that made listeners pull over to take notes, the conversations that sparked breakthroughs and filled my inbox with "this changed everything" messages. Summer gives us that perfect liminal space where client work naturally slows, creating room to think strategically and implement meaningfully. Whether you're an independent consultant battling the feast-or-famine cycle or a small business owner seeking marketing that feels authentic, this series delivers value without the fluff. No ticket required for this summer tour—just hit play and let's build a sales pipeline that works consistently while feeling completely aligned with who you are.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube

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Interested in learning more? DM me on LinkedIn.

Ever feel trapped on that endless sales call hamster wheel? You know the one—where your calendar is packed but conversions are scarce, and each call leaves you more drained than the last? That's exactly where one of my clients found herself recently, questioning her entire business model despite having plenty of interest in her services.

The breakthrough came when we realized her problem wasn't her expertise or offer—it was a sales system completely misaligned with how she naturally works. Together, we crafted a five-part framework that transformed her approach and had her operations director literally dancing with excitement by the end of our session.

This episode walks you through the exact blueprint we developed: lead generation that filters early to attract only qualified prospects, a qualification system that ensures calls are mutually beneficial, sales conversations restructured as "business therapy" rather than overwhelming info dumps, a gateway offer that builds true trust without giving everything away, and an upsell moment that flows naturally as the next logical step. The magic happens when these elements work together in harmony, creating a sales process that honors your unique strengths and working style.

What makes this approach different is its focus on alignment rather than tactics. When your sales system fits you—not the other way around—you reclaim your energy, attract clients who genuinely energize you, and transform selling from a draining chore into an enjoyable, effective process. Whether you're struggling with too many bad-fit leads or feeling exhausted by your current sales approach, this episode offers a refreshing perspective on creating a system that actually works for you, not against you. Ready to build something that fits perfectly? This is your roadmap to get there.

Join my events community for FREE monthly events.

I offer free events each month to help you master your business's growth through marketing, sales, systems, and offer strategy.

Join the community here!

Support the show

Join the Tiny Marketing Club >>> Join the Club
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube