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We talk with authority development consultant Erica Holsen about why writing matters more in an AI-driven world and how a clear point of view turns your ideas into trust. We share practical ways to pitch publications, develop thought leadership, and use bylines to support real business goals.

• how AI is changing publications, traffic, and what editors value
• why uniquely human writing and a distinct POV beat generic AI content
• how to pitch editors with clear hooks, fit, and actionable takeaways
• developing a point of view through writing practice and contrarian nuance
• using published pieces as relationship and sales assets, not one-off wins
• choosing the right outlets including association publications and communities
• building credibility with sources, links, and careful use of client examples
• following up without being pushy and setting boundaries with PR pitches

If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

Erica Holthausen is the founder of Catchline Communications, where she equips consultants with the tools they need to build their authority and differentiate themselves from their peers by writing articles for their newsletters, blogs, and high-visibility publications. Drawing on her experience as a freelance writer and editor, she guides her clients through the process of writing high-quality, original articles and using those articles as strategic business assets.

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We unpack a simple framework for choosing the right kind of community so your growth feels sustainable instead of chaotic. Brie Lever breaks down how free vs paid and education vs connection change everything from engagement to ROI, plus the myths that quietly sabotage most community launches. 
• Defining community through identity, connection, education and shared purpose 
• Drawing a clear line between an audience and a community 
• Using the free vs paid axis to match community to business model 
• Using the education vs connection axis to match community to member maturity 
• Agora communities, low friction groups for loyal customers and fans 
• Nurturing communities, communal learning that supports a product 
• Transformative communities, paid learning journeys with clear outcomes 
• Nexus communities, paid networks where relationships are the value 
• Why a 50 50 education and connection split creates competing communities 
• Why a free community rarely becomes a clean pipeline to paid 
if this episode made things feel a little more doable I'd love to help you take the next step with the booked out blueprint. It's a practical low pressure session to clarify your offers, your marketing and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone 

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Schedule a Booked-out Blueprint >>> Schedule.
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Join Bold Content Collective | Early Bird Until April 30

We break down why content feels so hard when you’re running a business solo, and how to make it feel simpler without lowering your standards. Rachel Honeyman shares a strengths-based way to create more consistent marketing, plus practical shortcuts for using AI and repurposing so your content finally fits your schedule.

• the “should” trap that creates guilt and inconsistency
• choosing a realistic posting cadence you can sustain
• building content around your natural strengths and personality
• turning one core idea into many pieces of content
• using AI in voice mode to keep your tone human
• simplifying Instagram Reels with B-roll and stronger hooks
• defining identity pillars so your content attracts the right clients
• why modern SEO rewards personal stories and real experience
• how the Bold Content Collective works and how to join

If this episode made things go a little more doable, I'd love to help you take the next step with the Booked Out Blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don't have to figure it out alone.

Rachel Honeyman

Rachel Honeyman is the founder of HoneyBeBold, a branding, web design, and content marketing agency that helps mission-driven female entrepreneurs grow their businesses through bold, deeply meaningful brands and content. With over 16 years in content strategy, Rachel empowers women to clarify their messaging and attract their dream clients.

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We lay out why so many solo consultants feel like they’re doing a lot of marketing but still can’t answer where the next five clients are coming from.

We explain how clarity, lead math, and a custom plan turn chaos into a simple system you can actually repeat. 

• posting on LinkedIn and sending newsletters without a clear pipeline 
• effort vs clarity and why copying tactics fails 
• what the Booked Out Blueprint is and how the strategy session works 
• identifying the bottlenecks that block you from getting booked out 
• using lead math to set warm-conversation and lead targets 
• building a predictable marketing engine that fits your life 
• who the process is for: solo consultants and expert service providers 
• the story behind the framework and the 30-day experiment mindset 
• turning marketing into a playbook you can switch on again 

If you wanna get the Booked Out blueprint before the price goes up, head to the link in the show notes. 

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We break down why paid workshops outperform free webinars for B2B service businesses and how a small price tag can create higher attendance, better results, and warmer leads. We also map the practical strategy for choosing the right workshop topic, filling seats with lean promotion, and selling the next offer without feeling pushy. 

• Why paid workshops drive attention, attendance, and trust faster 
• How to fill a paid workshop with partnerships, outreach, email, and content 
• Using interest lists, polls, and link clicks as mini hand raises 
• Choosing a workshop topic for symptom-aware buyers, not experts 
• Real pricing ranges that increase commitment without killing signups 
• Early-bird pricing, gradual price increases, and partner discount codes 
• Simple checkout options, revenue share, and low-tech tracking 
• Recommended workshop length and when longer workshops make sense 
• Pitching as teaching by revealing the full transformation framework 

If you enjoyed this episode, please like, subscribe, comment, let me know what you want to see in the future. 

If you are interested in leveraging a paid offer to turn prospects into hot leads, then you should definitely try out my Get Paid to Generate Leads micro offer magic course. 

Head down to the show notes page and sign up for the wait list to join the Tiny Marketing Club where you get to work one-on-one with me with trainings, feedback, and pop-up coaching that will help you scale your marketing as a B2B service business. 

Sign up and be part of the next masterclass by going to events.saranoelblock.com. 

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Schedule a Booked-out Blueprint >>> Schedule.
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This is the replay of the LIVE workshop Melissa Camilleri facilitated with Tiny Marketing last week.

We show you how to pre-sell a group program so you get paid before you build, using a simple MVP instead of months of recording and guessing. We also dig into why human feedback and community matter more than ever as AI makes information cheap. 

• pre-selling as paid proof of concept to reduce risk 
• shifting from 1:1 time limits to one-to-many scalability 
• starting with what already works in your client process 
• identifying the “hump” that becomes a focused mini-offer 
• designing a minimum viable product that delivers outcomes 
• choosing a format learners will actually use 
• keeping launches simple with connect collect deliver 
• what you do not need like pre-recorded modules or fancy pages 
• handling low enrollment and still delivering value 
• positioning expertise beyond AI with support and community 

Melissa Camilleri

Check the show notes to get started. 
Go to challenge.saranoelblock.com. 
It’s at standfortheand.com slash sold out. 
You can book yours through the link in the show notes. 
Sign up and be part of the next masterclass by going to events.saranoelblock.com. 

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Schedule a Booked-out Blueprint >>> Schedule.
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On the Tiny Marketing Podcast, host Sarah Noel Block interviews Sara Nay, CEO of Duct Tape Marketing, about making the first few hires as a solo consultant. Nay explains that effective hiring starts before the job post by clarifying mission, vision, and values, then running a culture/fit interview before assessing skills. She recommends choosing a first hire by doing a one-week time audit to identify repetitive, draining tasks to delegate—often starting with an executive assistant or account manager to keep the consultant in a strategic role. Nay advocates hiring earlier than feels comfortable by starting part-time (around 10 hours/week) and scaling up. For onboarding, she emphasizes slow ramp-up, training and shadowing on one client at a time, daily check-ins with small task lists, using Loom videos plus checklists, time tracking from day one (e.g., Harvest), and documenting only critical recurring processes by mapping end-to-end client “flows.”

00:00 Welcome to Tiny Marketing

00:49 Meet Sarah Nay

02:11 Hiring That Actually Works

02:59 Values First Job Posts

05:24 Choosing Your First Hire

07:43 Start Part Time and Scale

11:37 Onboarding Without Overwhelm

15:09 Looms Checklists and Docs

17:33 Time Tracking and Profitability

22:19 Pricing and Raising Rates

25:15 Documenting Core Processes

28:13 Where to Find Sarah

28:36 Booked Out Blueprint Outro

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Get the Kolbe credit here.

We break down what the Colby assessment measures, why it stays steady over time, and how solo consultants can use it to focus on revenue, reduce overwhelm, and sell with less friction. We unpack Sarah’s 6673 profile, compare tortoise and hare buyers, and share tiny tweaks that drive big wins.

• what Kolbe measures and why conation matters
• how a 6673 profile fuels ideas and overload
• using a revenue‑first filter to prioritize
• pairing human design and Colby to build trust
• experiential learning to earn while you learn
• messaging as the highest‑leverage improvement
• selling the way buyers buy, not how you buy
• tortoise vs hare buyers and sales cycle design
• using Colby for team communication and sales

If this episode made things feel a little more doable. I'd love to help you take the next step with the booked out blueprint. It's a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

We map out a simple system solo consultants can use to stop feast-or-famine cycles: a paid discovery, a cash flow core offer, and a premium anchor that reframes value while protecting margins with clean payment plans and firm start dates. We share pricing rules of thumb, boundary language, and the calendar tactics that turn projects into predictable income.

• three-offer stack that reduces revenue volatility
• paid discovery as fit check and scope clarity
• cash flow core as productized service with payment plans
• premium luxury or speed offer for price anchoring
• reverse-engineering annual goals into start dates
• calendar-based billing and work-stops-on-failed-payment
• when to require pay in full versus plans
• aligning expenses to monthly cash flow not annual renewals
• monthly revenue targets and small pricing lifts
• tracking warm conversations and conversion rates

“I’d love to help you take the next step with the Booked Out Blueprint. It’s a practical, low pressure session to clarify your offers, your marketing, and what actually moves the needle. You can book yours through the link in the show notes. You don’t have to figure it out alone.”

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup

Send us Fan Mail

We show solo consultants how to run sales calls that feel natural yet drive clear outcomes. From scoring fit without a CRM to handling budget early and locking next steps, we share simple pivots that raise conversions without chasing more leads.

• three recurring sales call mistakes and how to fix them
• four fit factors to qualify buyers fast
• simple bridge score you can run on a notepad
• use intake forms for pre-qualification
• magic pivots that make money talk easy
• build conviction by tuning offer and price
• position outcomes, not hours, to raise perceived value
• lock momentum with three next steps
• ask 11+ clarifying questions to find real pain
• reflect back pain, impact, and stakes to align
• why timing questions shape the right next step
• book: Fix Your Broken Sales Calls and how to work with Johnny

Jonny Holsten – BridgeSelling

In this episode, Jonny Holsten of BridgeSelling.com shares a smarter way to run sales conversations—without scripts, pressure, or awkward tactics. As the author of Fix Your Broken Sales Calls, Jonny teaches solopreneurs and sales teams how to close more deals by improving the structure and clarity of their calls. Instead of chasing more leads, he shows how better conversations naturally lead to better outcomes.

🔗 Connect with Jonny on LinkedIn:
 https://www.linkedin.com/in/jonnyholsten/

📘 Get his book Fix Your Broken Sales Calls:
https://www.bridgeselling.com/book

Learn more at:
 https://www.bridgeselling.com

Support the show

Schedule a Booked-out Blueprint >>> Schedule.
Come tour my digital home :) >>>Website
Wanna be friends? >>> LinkedIn
Let's chat every Tuesday! >>> Newsletter
Catch the video podcast on YouTube >>>YouTube
Join my event group for live events >>>Meetup