# Tiny Offer Notes

What is a tiny offer: Allie Bjerk's branding of a "self-liquidating funnel."

And that is? A lower-priced offer suite designed to build an engaged list of BUYERS (and also funnel people to higher priced products/services.

Captures attention in a safe, non-threatening way and builds trust. And oh yeah, NOBODY IS DOING THIS. 

## Pete's bullet notes:

* Pricing: $27, $37, and $77-97

* 100% scalable digital products

* to figure out offer: what's the ultimate transformation, then work backwards, thinking through everything that needs to happen, step-by-step

* $27 is what they WANT. (And solves a very specific pain point QUICK). I.e. "I know I really need X, but I really just want Y." Needs to be a no-brainer, preferably a done-4-you thing. 

* $37 helps solve that paint point, helps them do something faster

* $77 introduces new pain point (but on the same journey), and possible is the "dog pill" I.e. what they really need, accountability, etc. 

* Always create a product suite (focus product plus bonuses. Dang-near anything can be a bonus).