Post Pandemic World

Tipping Point


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Malcolm Gladwell, in his book, The Tipping Point, wrote about how epidemics follow “the Law of the Few, the Stickiness Factor, (and) the Power of Context.” According to Gladwell, plagues start with a few “connectors,” who carry a very contagious or “sticky” virus to a place ripe for its spread, with little consensus or agreement about what to do once the epidemic begins. And that is what happened with COVID-19. A few people initially - and unintentionally - spread an easily transmitted virus in a global context ill-prepared to resist it, and it has reached a tipping point, now affecting every part of the globe.

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Post Pandemic WorldBy Tom Fisher and Virijata Singh

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