Welcome to this episode of Hard Mode featuring Seedooh Founder & CEO Tom Richter in conversation with Tractor Ventures Co-Founder and Co-CEO Matt Allen.

Seedooh is a fully automated, data-led Independent Verification Platform for public space advertising campaign reporting - the first of its kind. They’re committed to helping Australia develop a new industry standard in campaign playout reporting and they’re actively scaling into other highly-developed global markets.

Discussed in this episode is Advertising Technology trends, taking a sector-wide approach to big data, the changing face of advertising attribution and how Seedooh evolved in the early days from consultancy to a platform.

Talking points:

• Scaling an ad verification platform
• The solution for advertisers and advertising agencies, globally
• Taking a sector-wide approach to big data
• Transitioning from consultancy to platform
• Dividing a line between known and unknown
• The changing face of advertising attribution
• The future of integration and connectivity

Links:

• Seedooh
• AWS for Startups

Online: www.seedooh.com

Twitter: @SeedoohPlatform

Follow Tractor Ventures on Twitter: @tractorventures

This episode was hosted by Tractor Ventures Co-Founder & Co-CEO Matt Allen: @mattallen