Email marketing is a great way for local small businesses to stay in touch with their current customers.  It’s also a great way to find and engage new customers.  In this episode of the the Brick & Mortar Online Marketing Podcast, Jeff gives you some tips and tricks on how to best utilize email marketing for your brick and mortar local business.

Jeff tells you which email service providers are best for local small businesses to use. He also gives you some great ideas on how to build your email list. Here are just a few of the questions Jeff answers in this podcast.

* What should be included in your emails that you send to your customers and potential customers?

* What is a lead magnet?

* How do you create a lead magnet?

* How do you build your email list?

* Should I be sending follow up emails?

* How often should I be emailing my customers?

* What makes a good subject line?

* What analytics should I be watching?

* What should be included in my small business email template?

* ….and, much more.

Links mentioned in this episode:

mailchimp.com

constantcontact.com