More energy efficient homes represent a huge, and growing, opportunity for builders and remodelers to address homeowner demands. Driven by a growing social consciousness, new rebate programs and rising energy costs, homeowners want to explore options and will be more likely to commit. Plus, new technologies are making the process more efficient and effective. In this session, building performance experts share best practices to capitalize on the growing business opportunity, and help you feel good about your contribution to the planet.

Learning Objectives:

1. Quantify the business opportunity for both retrofit and new construction residential projects.

2. Discuss how to enable technology to do the hard work of finding the right building performance solutions for a variety of climates that can achieve a number of results, from carbon neutral to zero net energy.

3. Understand consumer demand and how to leverage it through marketing and sales activities.

4. Learn about all the incentives available to make this opportunity as fruitful as possible.

Speakers: Jennifer Castenson, Travis Brungardt, Casey Murphy