When a customer calls your business who answers? What do they sound like? Are they happy? Are they trained with scripts? Do you mystery shop your own business? Do you have regular training to focus on 5-star customer service? The truth is, no matter how good your marketing is, it won’t matter if you don’t have awesome customer service. The founder of Amazon, Jeff Bezos said “Customers are loyal to you up to the moment somebody offers them better customer service.”