Jesse Ariss, Senior Product Marketing Manager at Vidyard, joins the Video Island Podcast's Mat and Blake to discuss how to build a video marketing strategy. From establishing your brand to using all of your available resources, an effective video strategy tells a cohesive story. The next step is measuring the results, from views to engagement, so you can adjust and adapt your strategy for your target audience. This advice can be applied when marketing any product with video—even rubber hats for ducks. ;)

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