In this insightful podcast episode, Caterina shares her guiding principles for women entrepreneurs who sell to women. She breaks down the importance of fostering business relationships with potential clients, reviews the four different types of potential clients and how to successfully sell to them, discusses the value in building influence, and explains why every offering that includes community will be more effective. If you want to master your sales and gain long-term clients who appreciate the value you bring, this is an episode you won’t want to miss!