Never Been Promoted Podcast with Thomas Helfrich

Mark Wonderlin, founder of Mosaic Media Films, joins Thomas to discuss the impact of high-quality video production on brand awareness and business growth. From leveraging video to increase conversions to the art of storytelling in film, Mark shares valuable insights into how businesses can use video content effectively to connect with their audience. With years of experience producing cinematic content for businesses, Mark provides a roadmap for creating video that resonates with customers and drives results.

About Mark Wonderlin:

Mark Wonderlin is the founder and owner of Mosaic Media Films, a video production company based in Austin, Texas. Specializing in high-end, cinematic video content, Mark and his team help businesses create compelling video assets that increase conversion rates and brand awareness. With a background in marketing and video production, Mark has developed a unique approach to video storytelling, focusing on the customer’s journey and using video as a sales enablement tool.

In this episode Thomas and Mark discuss:

• The Power of Storytelling in Video
  Mark explains the importance of storytelling in video production and how businesses should focus on their customers’ journey rather than their own. He shares his philosophy that in order to create compelling video content, you need to "fall in love with your customer's customer."
• Video for Conversion and Sales Enablement
  Mark details how video can be used not just for marketing but also as a powerful sales tool. By creating content that resonates with the end viewer and addresses their pain points, businesses can increase conversions and build trust with their audience.
• Navigating the Shifts in Video Consumption
  Mark discusses the changing landscape of video consumption, including the rise of user-generated content and the challenge of standing out in a crowded social media space. He explains that while polished, high-end videos are still essential, user-generated content often performs better in the initial stages of social media engagement, especially when audiences don’t realize they’re watching an ad.
• Getting Started with Video for Solopreneurs
  For businesses with smaller budgets, Mark offers advice on how to get started with video production. He recommends focusing on a core evergreen video, such as a brand story or product promo, and using phones or lower-budget solutions for social media content.
• The Importance of Testing in Video Strategy
  Mark stresses the need for businesses to test different video formats, styles, and messages to see what resonates best with their audience. From social media ads to longer-form videos, the key is to iterate and adjust based on audience response and performance data.

Key Takeaways:

• Storytelling Drives Results
  Businesses should focus on telling their customer’s story through video, highlighting how their product or service can help the viewer overcome challenges and achieve success.
• Video Is a Long-Term Investment
  Evergreen videos like brand stories or product promos are investments that can pay off for years. Businesses should prioritize high-quality production for these types of videos.
• User-Generated Content Complements Professional Video
  While high-end videos are important for establishing credibility, user-generated content can be effective for grabbing attention on social media and engaging audiences at the top of the funnel.

“You’re not just creating a video for your business—you’re creating a video that speaks to your customer and solves their problem.” —

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