The Sales Engagement Podcast

Tips for Developing a Sales Enablement Program


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Enablement requires an iterative mindset.

We’ll build what we need today, and if what we need is different tomorrow, we’ll change. Enablement isn’t set in stone; rather, it’s always evolving.

In this episode, I interview Christi Loucks, Head of Revenue Enablement & Operations at SecZetta Inc., about building an enablement team from scratch and the overlap between enablement and operations.

Join us as we discuss:

- How building programs snowballs into enablement

- Prioritizing time and attention when running multiple departments

- Keeping an iterative mindset (and overcoming perfectionism)

- What enablement and operations have in common

- Showing up to sales trainings dressed as a giant lobster

For more engaging sales conversations, subscribe to The Sales Engagement Podcast on Apple Podcasts, Spotify, or our website.

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The Sales Engagement PodcastBy Outreach