Have you ever thought about Facebook ads for your small business? With all the algorithm changes, many of us are noticing the "pay to play" atmosphere on most social apps and are feeling frustrated. While I share a bunch of ways to organically grow and network, organic growth and methods only work so far. At some point, ads and paid opportunities will help get you that extra mile. Katie Wright recently shut down her boutique to open an ads marketing business, and so I had to bring her on to share what she knows. Episode 124 of the Moments with an MEO podcast is about Facebook ads, and tips to improve your ROI (return on investment). 

In this episode, Katie and I talk about: 

• How much it costs to run ads successfully on Facebook
• Where you can pay for ads, including but not limited to the normal social media platforms you're on.
• Why understanding your ideal client is key to successful ad campaigns, and Katie's tips to better understand them. 

Check out the Moments with an MEO episode on Understanding Your Ideal Client here.

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Check out MilSO Box here: www.milsobox.com